1922-ben a 30 éves Siciliano hivatalosan is Charles Atlasra változtatta a nevét, ami sokkal amerikaiasabban hangzott. Ekkor találkozott Dr. Frederick Tilney homeopata orvossal, íróval aki a kiadója volt Bernarr Macfadden kiadványának. Atlas állt modellt MacFadden rövidfilmjéhez is aminek címe . út az egészséghez volt. Atlas írt egy fittness útmutatót és Tilney-t kérte meg annak szerkesztésére. Tilneynek komoly háttere volt a súlyok világában.
Atlas "Dinamikus feszítés" programja 12 részből és egy végső összefoglalóból állt. Atlas minden részben fényképekkel illusztrálta a gyakorlatokat. Arra buzdította olvasóit, hogy írjanak neki saját fejlődésükről, történeteikről.Milliók számára adták el a kiadványokat és Atlas a fittness arca lett. Olyan hírességek követték módszerét mint Max Baer nehézsúlyú boksz világbajnok ( 1934-35), Rocky Marciano nehézsúlyú világbajnok ( 1952-56), vagy Joe Louis nehézsúlyú boksz világbajnok ( 1937 - 49)
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Atlas' "Dynamic Tension" program consists of
twelve lessons and one final perpetual lesson. Each lesson is supplemented with
photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary
that referred to the readers as his friends and gave them an open invitation to
write him letters to update him on their progress and stories. His products and
lessons have sold millions, and Atlas became the face of fitness. Among the
people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935,
Rocky Marciano, heavyweight boxing champion from 1952 to 1956 and Joe Louis,
heavyweight boxing champion from 1937 to 1949..
In 1922, the now-30-year-old Siciliano officially changed
his name to Charles Atlas, as it sounded much more American. He met Dr.
Frederick Tilney, a British homeopathic physician and course writer who was
employed as publisher Bernarr MacFadden's "ideas man." Atlas and
Tilney met through MacFadden, who was using Atlas as a model for a short movie
entitled "The Road to Health." Atlas wrote a fitness course and then
asked Tilney to edit the course. Tilney agreed and Atlas went into business in
1922. Tilney himself had an extensive background in weight training.
Atlas' "Dynamic Tension" program consists of
twelve lessons and one final perpetual lesson. Each lesson is supplemented with
photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary
that referred to the readers as his friends and gave them an open invitation to
write him letters to update him on their progress and stories. His products and
lessons have sold millions, and Atlas became the face of fitness. Among the
people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935,
Rocky Marciano, heavyweight boxing champion from 1952 to 1956 and Joe Louis,
heavyweight boxing champion from 1937 to 1949..
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